I’m a vastly experienced digital UX expert – with a solid mix of design thinking and doing.



Yara International

UX / UI / Prototyping

Developing digital UI concepts and prototypes on a new SaaS platform for B2B users in the Waste Water Treatment industry.

I worked in a multi-disciplinary team, developing UI prototypes to test with users in the business. Discovery workshops and close collaboration with domain experts was essential to truly understand the science and design for the data.

SaAS • DATA VIZ • Industrial Internet of things • Digital Business Transformation

United Nations

UX / User research / UI / Prototyping

Data visualisation on the web, for the International Labour Organisation’s WESO Trends Report.

I worked in agile design sprints, working quickly to user-test early and iterate. I led the UX and UI prototyping, working collaboratively with the developers, especially on data visualisation using D3.js. I also developed the user test scripts, working with the client to plan sprint priorities.

Data viz • User needs • Agile • Beta

Block Angel

content planning / branding / UX / UI / prototyping

UX Lead for this Dublin-based property management startup.

I designed the launch website as well as a fully featured UI prototype. The prototype was used by the business to present the brand and idea to investors and secure seed funding. I worked fast, testing early and often with users to prioritise MVP features and streamline flows.

Proptech • Startup • MVP • mobile app


strategy / product lead / UX / IA

A new #fintech app for international money transfers from Vitesse PSP

I led a multidisciplinary team of designers and engineers, working with the business and users to define needs and develop an MVP for launch. I mapped high-level flows (for users and their money), establishing a strong foundation of understanding to develop the concept and content from.

Fintech • Money transfer • Startup • MVP • Launch


User Research / UX / UI / Prototyping

A range of augmented/virtual reality interior design apps for the award-winning tech startup, DigitalBridge.

I created a series of prototypes for different concepts and apps, building on the incredible technology the business was developing. Initially, I led a series of user interviews and research, developing a plan based on the JTBD methodology.

Interior design • Startup • Virtual reality • Augmented reality • Machine learning • Web app


ux / service design / prototyping

A new health app to help Chinese Type 2 Diabetes patients track and improve their disease.

Following initial discovery sessions in Shanghai, a full end-to-end service design blueprint was created. The product was defined with in-depth wires and flows collaborating closely with lead designer, illustrator and stakeholders.

Health tech • Diabetes • Quantified self • Mobile app • China


Product designer

A personal stylist app for Germany's largest curated shopping business for men. This was their first Android version to be launched on the Google Play Store.

After initial discovery sessions with the business, I developed a series of wireframes and user flows to be tested. These were then worked into high-fidelity UI prototypes for further testing, before final designs, ready for production.

Men’s stylist • fashion • startup • Mobile app • Android


Lead UX

Risk report dashboard for a new player in the cyber-security space.

Cyber-security • startup

List Ten

strategy / UX / UI / Prototyping

Travel start-up featuring 10 things to check out and check off in each destination. Go home happy.

startup • travel