Digital Strategy
& Product Lead.

freelance / contractor



Depending on project scale, my UX approach can include a bespoke mix of:

Benchmarking; User research + personas; Content audit + planning; Service design; Sitemaps; User flows; Wireframes; Functional requirements; and Prototyping.

In terms of methodology, I’m adaptable to requirements, but do prefer to work with the full project team in an agile environment. 



Omnigraffle for wireframing, sitemaps, user journeys, etc.
Sketch + InVision / Keynote / Principle for prototyping.
InDesign or Keynote for decks / presentations.
Illustrator + Photoshop too.



The following samples are intended to demonstrate my style, approach and range. Please get in touch if you would like me to send/present more detail.

Selected wireframes showing the mobile view for a community hub.


Thumbnail wireframes showing part of a sign in flow for a careers advice app.


Process flow for a money transfer web app.


Concept prototype for a (medical) prescription chatbot.

sketch + keynote

Animation prototype for selecting diagnostic input (for a health app).

sketch + keynote

Edited wireframe concept for an iPad-based medical sales tool. 

sketch + keynote

Animated GIF homepage demo for travel start-up. 

SKETCH, Principle + Photoshop