Apr 2014 – Present

UX Lead, Contracting

Over the last five years of contracting, I’ve worked for leading agencies, innovative startups and large corporates – across web, native mobile and SaSS products, services and strategies.

See WORK for project highlights ➔

Aug 2010 – Apr 2014

UX & Creative Strategy, LOVE Creative, Manchester

I led the digital team here, owning UX delivery and acting as the spokesperson for “all things digital”, internally and with clients including Johnnie Walker, Guinness, Sony Playstation and Adidas.

Oct 2004 – Dec 2009

Digital design & producer roles, London

I developed my digital skills and experience in various design and producer roles for agencies like Dare Digital, Playgroup and Alchemy, plus in-house at Airmiles.

May 2002 – Jun 2003

Digital internships @ Citibank & Flavorpill, New York

My digital career started after university with a full-time webmaster internship at Citibank and another part-time role designing and building email newsletters for cultural listings startup, Flavorpill.


With over 15 years in digital, I’ve developed, maintained and evolved the following skills:


I’ve led projects and workshops to define product and service strategy. Taking a service design approach, business and user needs can be considered across multiple touchpoints, in-line with defined design principles and technical frameworks.

User Experience

For me, UX balances design-based problem-solving with a deep empathy for users. I can deliver this with a mix of user research, workshops, personas, content planning, service design, user flows & wireframes.

UI Design & Prototyping

I’ve worked extensively as lead product designer, producing high-fidelity UI design and design systems, working into InVision prototypes for internal review, user testing and handover to engineering. 



Jan 2009 – Dec 2009

Design for Visual Communication

Post-graduate Certificate (Distinction)
London College of Communication

May 2002 – Jun 2003

International Business Practise

Post-graduate Certificate
Mountbatten Internship Programme, New York

Sep 1995 – Jul 1999

Product Design Engineering

BEng (Hons)
University of Strathclyde, Glasgow


Depending on project scale and team structure, I can provide a bespoke mix of: UI design; Prototyping; and Design systems / Sitemaps; User flows; Wireframes; User research + personas; Content planning; Service design.

In terms of methodology, I’m adaptable to requirements, but do prefer to work with the full project team in an agile environment. 



  • UI Design with Sketch

  • Prototyping with InVision / Principle

  • Wires & flows in Whimsical / Omnigraffle

  • Presentations using Keynote / InDesign

  • Process with Google Docs / Office