Digital Strategy
& Product Design.

freelance / contractor



Depending on project scale, my UX approach can include a bespoke mix of:

Benchmarking; User research + personas; Content audit + planning; Service design; Sitemaps; User flows; Wireframes; Functional requirements; UI design and Prototyping.

In terms of methodology, I’m adaptable to requirements, but do prefer to work with the full project team in an agile environment. 



Omnigraffle for wireframing, sitemaps, user journeys, etc.
Sketch + InVision / Keynote / Principle for UI & prototyping.
InDesign or Keynote for decks / presentations.
Illustrator + Photoshop too.



The following samples are intended to demonstrate my range of deliverables, from wire-framing to UI and product design. Please get in touch if you would like me to send/present more detail.

One of many clickable prototypes developed for user testing of this AR interior design app.


Selected wireframes showing the mobile view for a community hub.


Thumbnail wireframes showing part of a sign in flow for a careers advice app.


Process flow for a money transfer web app.


Concept prototype for a (medical) prescription chatbot.

sketch + keynote

Animation prototype for selecting diagnostic input (for a health app).

sketch + keynote

Edited wireframe concept for an iPad-based medical sales tool. 

sketch + keynote

Animated GIF homepage demo for travel start-up. 

SKETCH, Principle + Photoshop