I’m a vastly experienced digital UX design expert – with a solid mix of design thinking and doing.
SERVICE Design / Interaction design / Product Design / UX
Current work
Department for Education
SERVICE DESIGN / STRATEGY
As a lead service designer on the Apprenticeship service, I work directly with our delivery teams to map the live service and deliver change through the main agile delivery phases.
I also provide strategic visioning at programme and group levels, working with senior stakeholders to map the entire Post-16 Skills digital landscape.
“TUBE MAP” CASE STUDY →
Side project!
The Uncanny Valley
IDEA / DESIGN
Showcasing the strange results that occur when AI delivers the news. Launched in December 2023.
Check it out →
Previous work
NHS Digital
SERVICE / interaction DESIGN / DISCOVERY TO BETA
Working for AND Digital, I was the service/interaction designer in an embedded product team for NHS Digital. Working to GDS standards – from discovery, through alpha, to beta – I developed service maps and prototypes for a new digital publishing platform.
Universal Credit, DWP
SERVICE / Interaction DESIGN / LIVE SERVICE
Following the GDS framework, I was service/interaction designer as part of an agile delivery team on the live service for Universal Credit. I worked across all UCD phases, from framing, through mapping, ideation, prototyping, validation, refinement to delivery into the live service.
“PORTFOLIO STRATEGY” CASE STUDY →
Side project!
One way road to beer
IDEA / DESIGN
From zero to one million hits in three days, this was the viral countdown to lockdown freedom!
Check it out →
British Gas
SERVICE / PRODUCT DESIGN
Part of the Idean UX team, working on a large digital transformation program to improve the engineer experience.
”ENGINEER EXPERIENCE” CASE STUDY →
Yara International
UX / UI / Prototyping
Developing digital UI concepts and prototypes on a new SaaS platform for B2B users in the Waste Water Treatment industry.
I worked in a multi-disciplinary team, developing UI prototypes to test with users in the business. Discovery workshops and close collaboration with domain experts was essential to truly understand the science and design for the data.
SaAS • DATA VIZ • Industrial Internet of things • Digital Business Transformation
United Nations
UX / User research / UI / Prototyping
Data visualisation on the web, for the International Labour Organisation’s WESO Trends Report.
I worked in agile design sprints, working quickly to user-test early and iterate. I led the UX and UI prototyping, working collaboratively with the developers, especially on data visualisation using D3.js. I also developed the user test scripts, working with the client to plan sprint priorities.
Data viz • User needs • Agile • Beta
Riddle
UX / UI / Prototyping
Product design lead for this online quiz builder.
An established start-up with 5+ years in the quizzing game, I work with Riddle to iteratively redesign their product. This covers everything from marketing website and blog, to quiz styles and templates, to the builder itself and the analytics dashboard. Work is carried out remotely, in close contact with the product owner and engineers. Designs are tested with users, built, shipped and iterated on.
QUIZZES • STARTUP • FORMS • Data viz • REMOTE TEAM • Agile
Co-op Digital
SERVICE DESIGN / USER RESEARCH
I was part of a Discovery Team, applying user-centred design and research best practises to a digital transformation within the Food Finance department of Co-op Group.
Our agile team consisted of me (Service Designer), a user researcher, content designer and delivery manager, working closely with subject matter experts across different teams within the finance department (in HQ and depots). I worked alongside the user researcher to run user workshops, then map findings to customer journey maps and service blueprint.
FINANCE • SERVICE DESIGN • DISCOVERY • DIGITAL BUSINESS TRANSFORMATION
Block Angel
content planning / branding / UX / UI / prototyping
UX Lead for this Dublin-based property management startup.
I designed the launch website as well as a fully featured UI prototype. The prototype was used by the business to present the brand and idea to investors and secure seed funding. I worked fast, testing early and often with users to prioritise MVP features and streamline flows.
Proptech • Startup • MVP • mobile app
Daily Playlists
UX / WIREFRAMES
I carried out a two-week UX sprint for this new music startup, centred around Spotify playlists.
For artists, connecting their music and submitting to playlists needed to be as smooth as possible. And for playlist curators, expanding their audience is the goal. These user flows were mapped out and wireframes produced to bring shape and structure to the experience. Through regular calls with the startup founder and product owner, we iterated to a stage where UI design could begin, confident that the key product flows and features were established. UI Design by Cam for Squareball.
MUSIC startup • SPOTIFY • PLAYLISTS • UX SPRINTS
Flo
strategy / product lead / UX / IA
A new #fintech app for international money transfers from Vitesse PSP.
I led a multidisciplinary team of designers and engineers, working with the business and users to define needs and develop an MVP for launch. I mapped high-level flows (for users and their money), establishing a strong foundation of understanding to develop the concept and content from.
Fintech • Money transfer • Startup • MVP • Launch
DigitalBridge
User Research / UX / UI / Prototyping
A range of augmented/virtual reality interior design apps for the award-winning tech startup, DigitalBridge.
I created a series of prototypes for different concepts and apps, building on the incredible technology the business was developing. Initially, I led a series of user interviews and research, developing a plan based on the JTBD methodology.
Interior design • Startup • Virtual reality • Augmented reality • Machine learning • Web app
AztraZeneca
ux / service design / prototyping
A new health app to help Chinese Type 2 Diabetes patients track and improve their disease.
Following initial discovery sessions in Shanghai, a full end-to-end service design blueprint was created. The product was defined with in-depth wires and flows collaborating closely with lead designer, illustrator and stakeholders.
Health tech • Diabetes • Quantified self • Mobile app • China
MODOMOTO
Product designer
A personal stylist app for Germany's largest curated shopping business for men. This was their first Android version to be launched on the Google Play Store.
After initial discovery sessions with the business, I developed a series of wireframes and user flows to be tested. These were then worked into high-fidelity UI prototypes for further testing, before final designs, ready for production.
Men’s stylist • fashion • startup • Mobile app • Android
KYND
Lead UX
Risk report dashboard for a new player in the cyber-security space. UI Design by Katie B for Squareball.
Cyber-security • startup
List Ten
strategy / UX / UI / Prototyping
Travel start-up featuring 10 things to check out and check off in each destination. Go home happy.